After the owners Kevin Systrom and Mike Krieger changed its name from Burbn, Instagram launched a year later on October 6th, 2010, and snatched up 100,000 users in a week! Indonesia and Russia have 63 million and 44 million of Insta users, respectively. It took Instagram a year to hit 10 million MAU’s. Are they mostly genY or gen Z? Below you will find detailed demographics for each of the 17 countries analyzed. To get an idea of who uses Instagram the most, here’s a breakdown of the platforms age-related demographics among US adults: Source: (Statista) (PEWResearch) (Statista). Topics. Outage hits Facebook, Instagram users worldwide Published 2019-03-14 02:28:07 | Updated 2019-03-14 05:14:00 . SAN FRANCISCO - Facebook and Instagram users lost access to the social network's applications in parts of the world Wednesday as a result of an outage of undetermined origin. More females than males are using Instagram. Worldwide. The simplest way of tackling this is to use Instagram’s insights tool, the free analytics available in the app to all professional account users. October 1, 2020. This report provides an overview of Instagram usage around the world, based on our new social network user forecast for 42 countries and regions worldwide. *One off engagement spike outside of the standard peak times. Right now, there are over 3.43 billion social media users globally. According to Instagram’s growth rate data, the company has been adding over 100 million new users every 4 to 9 months – This user growth rate has been consistent since 2014. UPDATED: Instagram users across the globe reported problems sharing to and accessing the Facebook-owned photo and video service on mobile apps and … As of June 2018, Instagram has reached the 1 billion monthly active user mark (TechCrunch, 2018). So you may wonder who uses Instagram? With 107.2 million monthly users in 2019, the US is still Instagram’s leading market based on net user numbers. Report . On Instagram, 52% of users are female, and 48% of users are men. Instagram Users Worldwide, 2019-2024 (% of social network users, % of population, and % of smartphone users) Publication Date. 12.87% of the world’s 7.77 billion population uses Instagram monthly. The platform reported one billion monthly active users in June 2018. Facebook and Instagram users lost access to the social network's applications in parts of the world Wednesday as a result of an outage of undetermined origin. Fake bot fans cost brands $1.3 billion in 2019, according to Cheq projects, a cybersecurity firm for digital media. Instagram’s fake bot accounts cost brands an estimated $1.3 billion in a year in the influencer advertising economy, according to cybersecurity firm Cheq projects. But Sweden takes the top spot in terms of penetration and will be the only country worldwide where more than 50% of internet users will use Instagram in 2019. By comparison, Instagram has always managed to run on a small team when compared to other popular social media players. Are there more males … Instagram users suffered a worldwide outage since wee hours of Tuesday with dissatisfied users massively taking to Twitter to report issues.. Users internationally had issues utilizing the photograph and video sharing app, the providers of which have impacted many.. However, Instagram is much more vulnerable to fake bot users as videos and photos go viral a lot quicker, making it difficult to crawl the platform and flag keywords or patterns of abuse. However, the users by gender are evenly split. What’s the average age of Instagram users worldwide? How does that translate terms of scale? The release of Instagram Stories in 2016, with features like Boomerang, and stickers have also contributed to increasing the amount of time people spend on Instagram. Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement. 11.01% of the world’s 4.54 billion active internet users access Instagram daily. Instagram down, users reporting issues worldwide. Developing countries, including India, Mexico and Indonesia, will drive most of the rest of Instagram’s growth, though every country we track will add new users in 2019. However, they’ve still added over 100 million new user accounts year-over-year as they expand globally. There you have it, that’s it for my Instagram user base statistics. Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers. Instagram is growing steadily and is soon expected to cross 2 billion active users by 2023. According to a 2020 study by Mention, the majority of Instagram users have less than 1,000 followers. Facebook and Instagram users lost access to the social network’s applications in parts of the world on Wednesday as a result of an outage of undetermined origin. CREDIT: COURTESY OF INSTAGRAM. What are Instagram’s top markets around the world? Clearly the appeal of nicely filtered photos truly transcends national … The last official release confirmed the number of people on Instagram is currently over 1 billion monthly active user accounts (200 million increase in 9 months). In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. In the US, Instagram will be more popular than Facebook among 12- to 24-year-olds by the end of 2020. Like parent company Facebook, these territories are where Instagram will see the most growth in years to come: As you can see below, an estimated 46.2% of all smartphone owners in the US, regardless of age, have Instagram installed on their phones. What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating ... What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce, What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada, What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences. People visit Instagram’s free app to connect, discover, and be inspired. Influencers with over $1 million followers will get paid around $1,870 per post, 75% of people aged 18–24 have active Instagram accounts, 57% of people aged 25–30 have active Instagram accounts, 47% of people aged 30–49 have active Instagram accounts, 23% of people aged 50–64 have active Instagram accounts, 8% of people aged 65+ have active Instagram accounts, 33% of people living in an urban area use the app, 37% of people living in a suburban area use the app, 43% of people living in a rural area use the app, 33% of people educated at high school or less use the app, 37% of people educated at the college level use the app, 43% of people educated at more than college-level use the app, 35% of people earning less than $29,999 use the app, 39% of people earning between $30,000 to $74,999 use the app, 42% of people earning more than $75,000 use the app, 69.9% of users have less than 1,000 followers, 15.7% of users have 1,000 to 10,000 followers, 5.7% of users have 10,000 to 50,000 followers, 3.1% of users have 50,000 to 100,000 followers, 2.1% of users have 100,000 to 500,000 followers, 1.6% of users have 500,000 to 1 million followers, The average time spent on Instagram a day is 28 minutes, Users aged below 25 years old spend 32 minutes a day, on average, According to this data, the average Instagram user under the age of 25 will spend over eight days a year on the platform, Users aged 25 or over will spend 24 minutes a day, on average, According to this data, the average Instagram user over the age of 25 will spend over six days a year on the platform, In comparison, the average user spends 1 hour and 15 minutes per day on social media, According to this data on all platforms, the average person over the age of 18 will spend over 19 days a year on social media, 2009 Kevin Systrom starts working on Burbn (Instagram), 2010 Mike Krieger joined the project, totaling two employees, 2012 grows to 13 employees and 30 million users, and Facebook acquires them for $500 million. Instagram. 1 platform Facebook (1.73 billion in 2019), Instagram is well ahead of both Snapchat and Twitter. Report. 12.87% of the world’s 7.77 billion population uses Instagram monthly. Market share wise, 12% of the 1 billion monthly active Instagram accounts are in the US, making up 46.2% of all US smartphone users. Some developing countries have HUGE populations but low smartphone adoption rates. Report. Instagram is one of the most popular social media platforms for both brands and influencers to engage with online audiences. Fast forward to now, and over 50% of the monthly users interact with the app daily due to some impressive user-centric feature releases: On August 2nd, 2016, Instagram released a ‘stories’ feature to give its users 24-hour video and photo sequences that disappear like Snapchat. On June 2018, Instagram reported a landmark. Next up, we look at which country has the most Instagram users. An eMarketer study estimated that Instagram’s growth in the US is slower in older age groups, while users aged 25 to 34 are joining the platform like wildfire. Instagram is also on track to overtake Facebook in some countries and regions during our forecast period, including South Korea and Central and Eastern Europe. So far, so predictable – but Instagram’s success is truly international. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Let’s dive into the most jaw-dropping discoveries from one of the most popular Android and iOS apps to date: Social networks are typically ranked and measured by the size of their active user base on a monthly and daily basis. Rival TikTok matched Instagram’s 7-year monthly user milestone of 800 million in just four years, so we can expect the top of the table to shuffle soon if their meteoric rise continues to surge. More … As of now, the Instagram app is one of the most popular social networks worldwide. Another interesting estimate they’ve made is about the US growth of the platform: As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth outside of the US. The Instagram explore page is viewed by 200 million accounts daily. Influencers with 250,000 to 500,000 followers will get paid around $670 per post. Sep-14 to Jun-18 – 200 Million user growth in 9 months, Apr-17 to Sep-17 – 100 Million user growth in 6 months, Dec-16 to Apr-17 – 100 Million user growth in 4 months, Jun-16 to Dec-16 – 100 Million user growth in 6 months, Sep-15 to Jun-16 – 100 Million user growth in 9 months, Dec-14 to Sep-15 – 100 Million user growth in 9 months, Mar-14 to Dec-14 – 100 Million user growth in 9 months, 2023’s estimated growth is +1.8% in US Instagram users, 2022’s estimated growth is +2.2% in US Instagram users, 2021’s estimated growth is +3.2% in US Instagram users, 2020’s estimated growth is +4.5% in US Instagram users, 2019’s estimated growth is +6.7% in US Instagram users, 2018’s estimated growth is +10.1% in US Instagram users. In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode). Due to its media sharing nature, Instagram is a key player in the influencer economy, where people earn money, in part, for the size of your account in terms of followers. 26.31% of the world’s 3.8 billion active social media users access Instagram monthly. This international presence, you see below, makes Instagram especially appealing to both influencers and brands for advertising: According to the latest data, America is the country with the highest number of Instagram users, 120 million accessed the photo-sharing app monthly. Browse featured articles and topics to learn more about what Instagram has to offer. We expect 788.4 million people worldwide, or 20.6% of internet users, to use Instagram at least once per month in 2019. More than 500 million active users are using the platform daily. Meaning, globally 1 in 8 people with mobile internet access it at least once every 24 hours, and Instagram’s daily users are higher than the population of South America. Exportable files for easy reading, analysis and sharing. Like Facebook before it (Instagram’s parent company), the worldwide popularity of this app has exploded in recent years. Créez un compte ou connectez-vous à Instagram. Before selling for half a billion, Instagram only had 13 employees. This represents a 5.9% quarter-on-quarter increase in advertising reach in Q3 2019. Eight months after launch, it was made public that Instagram stories overtook the 150 million daily active users of rival Snapchat. Jan 16, 2019 - Looking to grow eBay sales? Both Instagram and Facebook have been hit by occurrences of severe outages. From asking “what is happening” to tagging the official Twitter account of the photo and video sharing app owned by Facebook, the irked users called for the … In 2020, Instagram is currently ranked 6th out of all social media networks worldwide, with over 1 billion people using the app each month. The users of both these popular platforms were recently unable to load the websites and many more found no way to access their own accounts. 24. Some celebs in the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this. This accounts for 37.2% of the entire population. 26.31% of the world’s 3.8 billion active social media users access Instagram monthly. If you have followers split across different countries or even east/west coast of America, this can make a difference to your engagement. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. KEY STAT: In 2019, for the first time, more than one-fifth (20.6%) of internet users worldwide will use Instagram at least once per month. Influencers with under 100,000 followers get paid around $200 to post. Instagram Down Again: Users Worldwide Experienced Hours-Long Access Problems A technical glitch also prevented some Facebook and WhatsApp users from sharing photos, videos . This outage of a global level affects the users at … In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds. The actual specifics of who uses Instagram, how often they use it, and why they use it continue to shift too. However, posting on different days of the week can considerably alter your follower’s engagement levels. Instagram will remain the world’s second-largest social network in 2019, with 788.4 million users. What are Instagram’s top markets around the world? The 1 billion MAUs made Instagram the 6th largest social network worldwide, with 23.92% of the world’s 4.18 billion mobile internet users access the app monthly. In 2020, the current number of fake bot accounts on Instagram is 95 million, which means 9.5% of their 1 billion monthly users are fake profiles. If we looked back in October 2016, Instagram had 550 million monthly users with only 100 million daily users, meaning only about 18% of their user base would visit the app each day. Next up, let’s see how many of those monthly users access the photo-sharing app daily. According to the latest official data, Instagram has 1 billion monthly active users (MAU’s) globally. And experts project this figure to grow by 20% - 30% over the next 5 years. Learn how to use social media to increase your online sales with the complete guide to eBay social media selling This is a small number compared to parent company Facebook, which has north of 45,000 dealing with 2.6 billion users. Instagram bot accounts could be as much as 95 million of the 1 billion monthly active users, according to a Ghost Data Report. Sources: (eMarketer) (Statista) (Statista) (BankMyCell). Instagram’s potential advertising reach is 849.3 million users That’s 14% of adults aged 13 and over. 23.92% of the world’s 4.18 billion active mobile internet users access Instagram monthly. So much so, over half of millennial’s use Instagram, and two-thirds of generation Z, with 35% stating it’s their favorite social network. Source information is only available to PRO subscribers. Instagram is also doing well in all markets bringing the worldwide number to over 116 crores. US Hispanics in a Time of Pandemic. Instagram will remain the world’s second-largest social network. If you’re a brand, it’s not very reassuring to know that 9.5% of your campaign spend is going on fake bot accounts on Instagram. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are! The current number of people that work at Instagram is 450 employees, servicing 1 billion monthly users. Sources. However, between September 2017 and June 2018, the company had a massive 200 million increase in new user growth. Launching in 2010, Instagram has had plenty of time to become part of the younger generation’s lives. Facebook and Instagram users lost access to the social network's applications in parts of the world Wednesday as a result of an outage of undetermined origin. by Loc Truong March 14, 2019. Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day. This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram. The United States has 120 million users, making it the most popular country for the number of active accounts on the app. Russia will be Instagram’s fastest-growing market in 2019. As of 2020, there are over 1 billion active users worldwide. Parent company Facebook owns four of the six top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram). 23.92% of the world’s 4.18 billion active mobile internet users access Instagram monthly. March 14, 2019. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. The majority of Australian Instagram users are female - 57.1%. What else would you like to see added to this roundup? That number can get split down into users aged under 25 years old, spending 32 minutes a day, and users aged 25 and over, spending 24 minutes a day on the app (on average). Below is the latest data made available in 2020 via Instagram (Facebook). Instagram’s crackdown on fake bot users has even resulted in the closure of third party fake follower services, but the war is far from over! According to the latest DAU data, 500 Million people around the world are actively using Instagram daily. Below, we see Instagram’s estimated penetration rates in the top countries by the number of Instagram users. Currently, in 2020, 88% of Instagram’s 1 billion monthly users are outside the US. UPDATED: Instagram users across the globe reported problems sharing to and accessing the Facebook-owned photo and video service on mobile apps and the web on Wednesday — an outage that continued for much of the … India (120 million Insta users), Brazil (95 million), Indonesia (78 million), and Russian (54 million) round out the top-five. And in 2019, for the first time, the number of Instagram users worldwide will surpass 20% of internet users. Most new users will come from emerging or developing markets, but even developed countries will continue to see growth. 6.43% of the world’s 7.77 billion population uses Instagram daily. 22.02% of the world’s 4.54 billion active internet users access Instagram monthly. As for the world, Twitter now has a userbase of over 35 crore users across the globe. Latest Reports. Facebook, on the other hand, leads the chart with a mind-boggling 270 crore users worldwide. The California giant which has more than two billion users acknowledged the outage after users noted on … Instagram’s monthly user base is the same as the total population of Europe and North America combined. Twitter, for example, has 4,900 employees servicing almost one-third of the monthly active users Instagram has. Instagram and Facebook users are now sitting at 12.23 and 34.6 crores, respectively. So how many people use Instagram right now in 2020? As of Ocober 2020, Instagram is one of the most popular social networks worldwide, especially among young adults. In 67 days, Instagram hit 1 million monthly users, and by February 2011, funding from investors resulted in the app getting valued at $25 million. Twitter users in India 1.89 crore Instagram users in India 12.23 crore 22.02% of the world’s 4.54 billion active internet users access Instagram monthly. India will be in second place, followed by Brazil. Sources: (Facebook) (Statista) (Mention) (Worldometers) (WordPopulationReview) (Statista). 3,100,000 Australian users are aged between 25-34. Instagram’s daily user base is 70 million more than the total population of South America. Technical glitch also preventing some Facebook and WhatsApp users from sharing photos, videos. 13.15% of the world’s 3.8 billion active social media users access Instagram daily. According to their press release, globally, people spend an average of 28 minutes a day on Instagram. That’s a big milestone for the mainly mobile photo sharing network! Douyin adds 106 million users in 2020, as overall social network usage in China reaches 97.3% of ... 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