In May 2019, Instagram modified the Explore page to make it easier for users to take deep dives into their niche interests. Instagram has introduced a Reels tab and a Shop tab. In the redesigned app, both the Compose button and the Activity tab have been relocated to the top-right of the home screen, while the center middle button now belongs to Reels. The company was testing Reels in Brazil, France, Germany over the past year and expanded the feature to over 50 countries in August. Instagram Reels will no longer be in a unit in Explore. You can also use your own original audio by simply recording a reel with it. Audio: Search for a song from the Instagram music library. If you thought Instagram is done moving things around on the home screen, well, it is not. While this doesn’t replace the swipe gesture to get to the Camera, it does give all the different post formats a more equal footing. now connected to Facebook Messenger’s universe. Open the Instagram app on your iPhone, iPad, or Android device. Instagram is putting its TikTok competitor Reels front-and-center in a redesigned version of its app by giving it the center position on its new navigation bar. The update, arriving today, also replaces the Activity tab (heart icon) with the Shop tab, following a test that had changed this aspect of the app’s home screen earlier this summer. The company shared three new designs and said the … That said, it cannot be understated how significant it is to relocate a Compose button in an app that relies on user-generated content. Instagram is looking to lean further into the TikTok-lead, short video trend by adding a new Reels tab on the home screen for all users, while it's also adding a Shop tab along the lower function bar to further its eCommerce push.. First off, on the new Reels tab - as explained by Instagram: " At Instagram, our focus has always been on young people and creators because they’re trendsetters. Correction, 11/12/20 9:20 am et: We initially misspelled Robby Stein’s name. The messages button itself has been changed to look like the Facebook Messenger icon (for those who opted in to the new experience), and not the paper airplane icon that was previously associated with the Instagram inbox. TikTok partners with Shopify on social commerce. Next to the new Compose button is the relocated Activity button (the heart icon) and a redesigned messaging button that takes you to your Instagram DMs — which are now connected to Facebook Messenger’s universe. Today’s TikTok captures users’ attention with its short-form content, personalized “For You” feed, sizable music catalog and special effects. The fact that Instagram is committing to a Reels tab only a few months after its launch in the US and abroad suggests the format is here to stay. If a Reel is saved in your drafts, you can find it in the Reels tab on your profile. Instagram users in India are getting the Reels tab in a new location this week. Combined, both moves signal a company that’s worried about the impact TikTok may have on the long-term future of its business. The shopping addition is less surprising than Reels. Instagram can keep improving Instagram for you This was mainly to highlight the new feature and find a way to incorporate it into the Discover tab. Post your Reel to your Instagram page or story, or save the Reel to your drafts and keep working on it later. The main reason for this is the way Instagram works. The company is going to add a Reels tab and a Shop tab… testing the Shop tab in place of the Activity tab in July, accelerated the shift to e-commerce by at least five years, is now projected to top 1.2 billion monthly active users in 2021, as its recent partnership with Shopify on social commerce. But Instagram has one big advantage in this battle: user data. Instagram’s making major design changes to its home screen for the first time in years. “So there’s now one clear place to go to start watching video and be entertained and, hopefully, have some fun,” he says. However, Stein says the main signals Reels personalization algorithms use are based on data coming from engagement within Reels, like whether you liked a video, for example. And, in many cases, users could pay for their purchase using Instagram’s own Checkout feature, which involves a selling fee. Tap the Magnifying Glass icon at the bottom to go to the “Discover” tab. Here, users could filter by brands they followed on Instagram or by product category. This led to some early complaints from users looking for Reels in the app, who had said it was harder to find, the company says. The Explore tab can be accessed at the top right of users feed. Instagram, on the other hand, would argue that it’s still early days for its Reels short-form video in its app. And there’s one really clear place now you want to shop, which is really important to us.”. The new reels tab will show auto-playing reel videos and also give users the option to create new videos directly from the tab. Reels, Instagram's short-form video feature, was previously mixed in with other content on the Explore page. newsletter. This has been corrected. The Facebook-owned social media platform already had a Shop tab within the Explore tab, while it is also testing the shopping feature through Reels. Before this, you had to dig deep to find the Reels option on the mobile app. Last month, Instagram extended the shopping feature to IGTV. Instagram gets reels and shop tabs Instagram has got two new tabs — a Reels tab fors discovering short and fun videos, and a Shop tab to provide easy acess to brands and products. TikTok is now projected to top 1.2 billion monthly active users in 2021, according to a recent forecast. Reels Tab is Now Front and Center We’re starting to test different versions of Instagram’s home screen – when you open the app you’ll soon see a Reels tab and a Shop tab in one of these three layouts. "We don't take these changes lightly – we haven't updated Instagram's home screen in a big way for quite a while. The Explore tab can be accessed at the top right corner of the screen on your Feed. Facebook-owned photo sharing app Instagram has announced that it is adding new tabs on the home screen of its app. The coronavirus pandemic accelerated the shift to e-commerce by at least five years, according to some analysts. Today we’re announcing some big changes to Instagram — a Reels tab and a Shop tab. #3: Delete an Instagram Reel Video or Remove It From Your Grid. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. Instagram adds two major changes on its app -- a standalone Reels, Shop tab: Know details The Shop tab will give them a better way to connect with brands and creators and discover products they love Instagram’s making major design changes to its home screen for the first time in years. Interestingly, IGTV, Instagram’s home for longform videos, still hasn’t received a dedicated home screen tab and is only available through the Discover page, which could speak to the lack of interest in the format. The changes will roll out to all markets where Reels and Shop are live, including the U.S., over the next few days. Before, Reels videos were mixed in with other photo and video content on the Instagram Explore page, though Instagram this fall began to experiment with different layouts (see below). “The way we think about this update is that we’re trying to make it really easy to use an expanded suite of products now available on Instagram, while maintaining a simplicity,” explains Instagram’s director of Product Management, Robby Stein. New Delhi : Two months after launching the short video format Reels in India through a 'broad test' after the TikTok ban, Facebook's photo sharing app Instagram has launched a separate tab for Reels only for Indian users, the company said on Thursday. A new tab will help Reels compete with TikTok, … Facebook, Instagram's parent company, first launched Reels, a copycat version of TikTok, in August. Instagram has been testing both the Reels and Shopping tabs for some time, with the Shops tab announced as part of the secondary update on Instagram Shops back in July. The dedicated Reels tab will help people discover new creators more easily. The Reels tab was added to the profile page between the … To view Reels from a specific account, go to that person’s profile page and tap the Reels icon. Mainly, the platform wanted to help people discover what they’re looking for, and what they are like, more easily. The redesign, which makes Reels the main button in the app, is an aggressive attempt on Instagram’s part to direct users to its short-form video feed, which has so far seen only a lukewarm reception from reviewers. The Chinese-owned rival video app has been surging in popularity around the world, and particularly with the Gen Z demographic. It also added a Shop tab that allows them to connect with brands and creators to discover products. The Shop tab will feature curated, shoppable content and new product collections in one centralised part of the app. Instagram also has a dedicated section for browsing Reels. Instagram now swaps out the ‘upload’ and ‘activity’ tab for ‘Reels’ and ‘Shop’ tabs in the bottom navigation bar. Here, you can either pick photos or videos to post to your Feed, or scroll over to choose to post to your Story, Reels, or go Live. Placing both Reels and Shop on the home screen means we can expect to continue to see the company invest in both of these areas. The company is now rolling out a redesigned version of the app with a new home screen layout. According to Instagram head Adam Mosseri, Instagram is adding this Reels tab due to the momentum the company is seeing in the country. “But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant. It's commonplace for apps, especially social media platforms, to make changes to adapt to evolving social landscapes. When tapped, the relocated Compose button will now take users to a redesigned Camera experience, too. New forecast pegs TikTok to top 1.2B monthly active users in 2021. Critics have said Reels lacks competitive features, contributes to Instagram’s bloat, feels stale and features a lot of recycled TikTok content. Instagram redesigns its home screen for the first time in years, adding Reels and Shop tabs, JBL’s speaker-packed Google Nest Hub alternative is $220 off, A better option than the $229 Nest Hub Max, for some, Lenovo’s Smart Clock Essential plus four smart lightbulbs are $30 at Best Buy, Plus, grab a pair of refurbished Samsung Galaxy Buds Live for as low as $70, Sign up for the Apologies for the error. The new Reels Tab sits in the navigation bar and replaces the Explore tab. Instagram just happens to be the latest platform to bring forth changes to match the trends of their audience. Instagram Reels was launched with a couple of cosmetic changes to the app. Today, the company announced that it’s adding Reels and Shop tabs to its home screen, a communication of the company’s priorities. The company said the Reels tab was a way for people to share their creativity and find new audiences. And in the end, it was necessary. Instagram has developed its shopping product over years, and this summer, it launched a dedicated shopping page and the ability to use Facebook Pay for transactions. But there’s also potential for the app to expand beyond being just an entertainment platform, as its recent partnership with Shopify on social commerce indicates. Another major change sees the Instagram Shop winning a home screen placement. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel. Instagram was announcing some big changes to Instagram in November, 2020 - Reels and Shop tab. It can inform its own personalization algorithms for Reels based on what users are doing elsewhere in its app, and even on Facebook if the user connected their account.