It’s become more and more common for brands to take a stand on social and political issues. Of course, the flip side is, lower percentages will be higher in absolute terms for those with 10s of 1,000s of followers or more. Dette voksede fra 800 millioner MAU’er i september, 2017. In the UK and US, 24% and 26% of those aged 18-24 use Instagram as a news source, compared to 3% and 8% (respectively) of the overall adult population. This is over three times that of a European user, at $12.41 ($12.28 for ads alone). Facebook Business stats published in February 2019 show that high percentages of users will use Instagram as part of the shopping process. As compared to the global situation outlined above, in the US, women are a good deal more likely to be Instagram users than men. More 50-64-year-olds use YouTube than 25-29-year-olds use Instagram. In Q1 2019, InfluencerDB stats show that the engagement rate for sponsored posts was 2.4% – down from 4% three years prior. She interacted 1.25 million times with her 99,000 followers. There are also overarching concerns around privacy and fake news on Facebook. search; Live Instagram Statistics. 78% say Instagram posts are an effective content format for influencer marketing, with 73% electing Instagram Stories. In the US, Instagram users are frequent and regular in their usage. If we go back to Q2, the year-on-year decline was 37% for both. Percentage of Instagram users looking for qualities in brand content. The 100 million Instagram user mark was crossed in February 2013. TV ads featuring influencers are considered most influential (21%). Or to put it another way, the Instagram user base is equal to the entire population of the Americas. Here, we see a roughly equal proportion of influencers in the top three follower counts (50k-100k; 100k-1m; 1m+). Coronavirus news usage by country (vs overall usage), percentage of users. These stats show that slightly more users share content on Instagram than Facebook. The single most effective influencer in Q3 2020 by this estimation was Mumbai-based Mridul Sharma. There is a dark side to this, of course. This represents a downgrade of previous forecasts that estimated time spent on Snapchat would increase to 28 minutes in 2019. eMarketer predicts that the average daily time spent on Instagram by US users would continue to increase by one minute each year, until at least 2021. You might have noticed that this top-10 includes a negative figure, suggesting that we saw a wholesale reduction in influencer activity. GlobalWebIndex surveyed users in May 2020 to ask in what Instagram activities they have recently engaged (in the past two months). While Facebook can manipulate views and engagement, getting brands or influencers on board seemed to be too tall an order, with Trust Insights reporting that neither brands or investors ever invested deeply into the platforms, preferring traditional Instagram media. It remains some way ahead, however, of Twitter. Pinterest and Instagram Marketing Tips and News. Percentage of Instagram users taking actions after seeing product details. Influencer Marketing Hub stats compare Instagram influencer engagement rates by follower count with those we see on TikTok and Twitter. Read on if you want to learn who uses Instagram, the most successful brands and the most-followed users, how much marketers are investing in the platform, and much, much, more. Limited offer: 100 Instagram Followers delivered fast for only $2.99! Instagram is growing steadily and is soon expected to cross 2 billion active users by 2023. Der ideale Einstiegsaccount für Einzelpersonen, * Alle Preise verstehen sich zzgl. Indeed, Lauren Kettering, with 0.84 million followers, log around 9.6 interactions per follower – which requires her to have made over 8 million interactions in the time period analysed. brand engagement levels on Instagram come in at a more postive 4.7%, don’t watch television on a regular basis, increased by 21% over between Q1 2018 and Q1 2019, product tags that brands can add to organic posts, Instagram shopping could be an important source of revenue, bought by Facebook for $1 billion in 2012, 2 million advertisers used Instagram on a monthly basis, estimated Instagram’s value to be no less than $100 billion in mid-2018, Citigroup had valued Instagram at $35 billion, Instagram introduced Threads by Instagram, Instagram MAUs estimated at 1.15 billion in October 2020 (, 51% of the global Instagram user base are female, 49% male (, 69% of global internet users in selected markets are Instagram users, 66% are users (, Instagram downloaded 425 million times in 2019, putting it fifth in terms of overall downloads (, Around 135 million Instagram downloads in Q3 2020, following on from 140 million in Q2 2020, again putting it fifth in terms of global downloads (, Instagram was the fourth most-downloaded app of the 2010s (, 25% of US teenagers say Instagram is their favourite social media, down from 35% in 2019 after being overtaken by TikTok (, 41% of Instagram users don’t watch television on any sort of regular basis (, Only 7 millions downloads of IGTV in the first 18 months (, 26% of Millennial and Gen Z internet users in the US/UK use Instagram Live (, 95 million pictures posted to Instagram every day as of June 2016 (, Average users posts to their main feed once per day (Locowise via, Average Instagram post has 10.7 hashtags, though 50% of posts use fewer than six (, Most-used hashtag is #love, with over 2.1 million uses (in an analysis of 80 million posts), followed by #photography and #instagood, with a little under 1.5 million each (, Hashtag with highest average engagement is #tbt, with nearly 400 interactions, followed by #hair (just under 350), and #dance (~275) (, Median Instagram brand profile interactions per posts are 188 for carousels, ~140 for imagines, and ~95 for video (, Rupert Grint reached 1 million followers in 4 hours 1 minute, the current record for reaching this milestone (, Influencer marketing industry worth $9.7 billion in 2020 (, Most-followed demographic influencer demographic is females aged 25-34, who claim nearly 25% of Instagram influencer followers (, Female influencers aged 18-34 claim over 50% of influencer interactions and 45% of influencer followers (, More than 90% of influencer marketing campaigns use Instagram (, 10.6% increase in number of influencers using of #ad hashtag between Q3 2019 and Q3 2020; 30% decline between April 2019 and April 2020; 60% increase registered between Q3 2018 and Q3 2019 (, 33.3% influencers working with brands have fewer than 10,000 followers; these XS influencers account for 31.9% of posts using #ad (, 93.9% of brand partnerships are with influencers with fewer than 100,000 followers; this varies between regions: from 92.3% in North America to 95.9% in Latin America (, 15% of macro influencers (over 1 million followers) use #ad, compared to only 1.3% of micro influencers (under 10,000 followers) (, 17% of Instagram users have clicked on a brand tagged by a brand/seller (, 14% of Instagram users have clicked on a sponsored post (, Median Instagram post engagement levels for branded posts is 1.6%, say Sprout Social (, Trust Insights reports average engagement levels of 0.9% for branded content (, Iconosquare give a more positive 4.7% engagement level for branded content (, InfluencerDB pegs sponsored post engagement at 2.4% (, InfluencerDB finds 8.8% engagement for influencers with under 1,000, and 3.6% for those with over 1,000 (, Average Instagram brand campaign uses 726 influencers (, 78% of Millennials claim to be indifferent or averse to celebrity endorsements (, More 16-24-year-olds in the US, UK, and Germany (23%) believe Instagram is the social media channel most representative of society than any other (, Fashion influencers account for 25% of sponsored posts (, Somewhere between 80-91% of marketers believe influencer marketing is effective, depending on who you ask… (, 72% of brand representatives believe that influencer marketing results in higher quality leads (, 66% of brands planned to increase their influencer marketing spend in 2020 (, 47% of influencer marketing spend goes on micro influencers, with 23% spent on celebrity influencers (, 87% of marketers say Instagram is important to their marketing strategy (, Marketers can make $5.20 for every $1 invested in influencer marketing (, 17% of marketers spend over 50% of their budget on influencer marketing (, 60% of marketers will spend over 50% of their influencer marketing budget on Instagram (, Global spend on influencer marketing is predicted to be worth somewhere between $5 billion and $10 billion by 2020 – rising as high as $15 billion by 2022 (, Daniel Wellington was the most influencer mentioned brand over 2018, with 20,000 mentions from over 7,000 influencers (using the #ad hashtag) – one post from Kylie Jenner was interacted with 4.6 million times (, In Q3 2020, influencers posts mentioning BT were interacted with more than 175,000 times more than posts originating from the brand (, In 2019, $255 million of total $1.4 billion influencer marketing spend on Instagram went on fake followers (Instascreener via, Only 11.1% of marketers would choose Instagram as the most data secure channel (, 66% of people say they use Instagram specifically to interact with brands; 53% see they would follow a brand for its content alone (, Nike Football was the brand account with the most interactions over 2018, with 2 million, 2 million advertisers use Instagram on a monthly basis (Talkwalker via, Number of advertisers using Story ads at 4 million (, 3 million of Facebook’s total advertisers use Facebook, Instagram, and Messenger Stories combined (, Between Q1 2019 and Q3 2020, Instagram main feed ads accounted 18.7-21.2% of ad spend (, 10.4% of Facebook ad spending went on Stories in Q3 2020, and 17.5% in main feed ads  (, Audience size of 50 biggest brands 35% larger on Instagram than Facebook, with engagement 22x greater; despite this, only 38.1% of brands posts are made on Instagram (, In Q3 2020 Instagram feed ad CPC fell by 20.1% year-on-year, and Stories by 15.2% (to around $0.45 and $0.38) and ; Q2 saw a 37% decline in both (, In Q3 2020, Instagram feed ad CPM fell by 11.9%, and stories by 8.4% (to around $1.40 and $0.75); Q2 saw a 28% decline in both (, CPC for Instagram feed ads is around $0.45, and for Stories $0.38 (, CPM for Instagram feed ads is around $1.40, and for Stories around $0.80 (, It is estimated that Instagram brought in $2 billion in ad revenue in Q2 2018; this was predicted to reach as much as $7 billion by Q4 2020 (, Instagram ad revenue as a share of Facebook ad revenue was predicted to rise from 9% in 2017 to 30% by 2020 (, Instagram valued at $100 billion by Bloomberg in 2018 (. Here, we see significantly higher usage than is logged overall. Median Instagram post engagement by content format. Another survey from Collective Bias found only 22% of US adults would buy a present from a brand they didn’t know based on an endorsement. Here we see that in the US & Canada in Q2 2019, that Audi has got the best results from influencer marketing, with an engagement rate of 12.7%. Instagram went through relatively few funding rounds before being bought by Facebook, the biggest and last being $50 million Series B funding from Sequoia Capital in April 2012. The Record stats show Instagram closing in on Facebook, at 58.5 minutes, while Snapchat was slightly behind on 49.5. Despite its increasing prominence (you may note that this section is dense with influencer marketing stats in reflection of this), it is still a new discipline, however. Pak budete moct snadno a kreativně tvořit, upravovat a sdílet fotky, videa a zprávy s přáteli a rodinou. Engagement is at the heart of influencer marketing. In all, five of the top-10 most-liked Instagram posts are death related. The top six in this quarter are an interesting mix (it’s worth remembering that this was during the months of the coronavirus pandemic). These stats vary according to industry. How effective do marketers find influencer marketing? IGTV – Instagram’s foray into next-gen video formats – has been deemed to be a bit of flop. If we discount messenger apps, including the multifaceted (and China-focused) WeChat, this puts Instagram behind only parent site Facebook and YouTube in terms of active users. The world of Instagram influencers, however, is not just about this top level of mega-celebrities. Vytvořte si účet na Instagramu, nebo pokud už ho máte, tak se k němu přihlaste. Instagram engagement rates with fashion influencers, H1 2019. Instagram Stories DAUs, Aug 2016 – January 2019, millions. No doubt related to this, the more educated an American is, the more likely they are to be an Instagram user. This makes sense – for one thing, there are far fewer influencers in the upper echelons. The total figure of $23 billion does not look to be too far off the mark. In Q3 2020, each user in the US & Canada was worth $39.63, or $39.04 if we just look at ads. Socialbakers data published in Q3 2020 finds that brand posts remain heavily skewed towards images, which account for over two thirds of posts. The name is apt, with followers of these popular users (the Kardashian klan in particular are synonymous with the platform) certainly being, well…influenced. On the other hand TikTok was only used by 14% of UK influencers and 33% of German influencers (US figures were not available). This would make it the third most-populous country in the world, after China (1.44 billion) and India (1.38 billion). Focusing on Gen Z and Millennial influencers, Socialbakers finds the largest constituency of influencers is females aged 18-24, who account for 3 million influencers (Q1 2019). In Germany too, we see the figure go from 6% to 38%. Friday, once again, is the only day which shows similar levels of engagement to the midweek peak. Top earning Instagram influencers, Cost per post, USD thousands. Percentage of consumers who use Instagram to interact with influencers, vs other platforms. 195 Followers, 125 Following, 178 Posts - See Instagram photos and videos from Crystalbad AB (@crystalbadab) This ranges from 92.3% in North America to 95.9%. In 2014, Citigroup had valued Instagram at $35 billion. He overtakes former number one Kylie Jenner, whose celebrity is inextricably tied in with Instagram, as well as the Kardashian reality show empire. Well, Facebook knew, and in typical Facebook fashion dealt with the threat by buying up then two-year old platform. Percentage of Instagram users who engage with interests through content formats. This has become a key part of the modern marketing mix. In terms of CPM, however, Instagram is competitive compared to Facebook, with feed ads coming in cheaper than their Facebook equivalent and Stories CPM lower than anything aside from Facebook video feeds. This is an increase of one minute over 2018, bucking a wider trend of declining or plateauing time spent using social media platforms. They are not being unduly paranoid in this instance. Another study by Traackr found that 57% of companies said influencer marketing accounted for less than 10% of their marketing budget. Over the course of 2019, the total came to $1.4 billion. In 2019, it nearly caught Snap. These will be a mixture of organic influencer posts and those where influencers have not appended the appropriate hashtag. Average time spent on Instagram vs. Facebook & Snapchat, July 2017 – June 2018. Instagram US penetration, 2012 – 2019, percent. Median Instagram organic engagement by content format – brand posts. The same survey found that over a third of Instagram daily active users became more interested in a product after seeing it on Instagram stories. Elsewhere Mediakix predicts that global spend on Influencer marketing will be between $5 billion and $10 billion by 2020. This is well up on the $376 billion reported in January 2019, after a difficult patch. Percentage of Instagram users using the platform multiple times per day, by age. We tend to see a higher level of news usage in emerging markets. Indeed, we have to get to 1 million followers before engagement drops below before 2%, and then only to 1.97%. Most affected influencer categories during first months of coronavirus pandemic: positive change. By June 2018, the platform had hit 1 billion monthly active users. Instagram reported that over 90 million Instagram accounts clicked a post to reveal product tags every month, as of September 2018. Features SocialStats is a small easy to use tool made to view Instagram analytics, with SocialStats you can track unlimited Instagram Accounts and find out in depth statistics to boost your Instagram following. Pope Francis managed the feat in 12 hours in 2016. Instagram US & Canada influencer marketing spend, Q1 2018 – Q4 2019, USD thousands, Data source: Instascreener via Jay Jay Ghatt. Russia’s figure of 61% gives us insight into Eastern Europe, while both the UK (53%) and France (50%) register relatively low figures for Western Europe. Between the footballers, musicians are the most represented demographic, with global megastar Ariana Grande leading the way on 208 million in second place, followed by Selena Gomez (196 million), Beyoncé (157 million), and Justin Bieber (152 million). Pizza is the most Instagrammed food globally, followed by Sushi. Percentage of users using Instagram at different stages of product discovery. We do know that Facebook brought in $21.5 billion in revenue in Q3 2020. Amazing what a single image of the Friends cast can do. You can check live or go back in the history and check your Instagram stats history in seconds. Instagram will be central to this. Instagram users are more prevalent (proportionally) in higher income brackets – as we might expect from a platform often associated with conveying a glamorous lifestyle. Percentage of users who ascribe values to brands on Instagram. Österreich Instagram Rangliste 2019. Various datasets evidence this. Two Brazilian brands (Óticas Carol and Pullman) suggest that this is a market in which influencer marketing can have a real impact. Anschließend können Sie über den Stern in der Kopfzeile ihre favorisierten Statistiken aufrufen. Once again, it’s worth noting that Instagram deny any deliberate limiting of post reach to small proportion of followers. Indeed, according to Locowise 2020 stats the average Instagram user posts once a day: giving us 1 billion posts per day. In the first months of the pandemic (March-May 2020), the category that saw the greatest positive change in influencer mentions was…insurance, with a 14.1% boost. Entdecke die österreichischen Promis und andere Instagram-Stars, basiert auf die Gesamtzahl der Follower. In Argentina nearly 50% of the 18-24-year-old population use Instagram for news. A Facebook-conducted survey (perhaps unsurprisingly) found high levels across age groups. Instagram is a photo and short video sharing social network. CPC for ads placed on Facebook, however, are south of $0.10 for video and feed ads. We see the typical pattern here of declining levels of usage as we climb through the age groups. Instagram revenue was pegged to rise steadily through this period, as opposed to Facebook’s three quarters up, one quarter down pattern. 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