by Ajay. 37% of US internet users are now on Instagram. As of now, the Instagram app is one of the most popular social networks worldwide. 71% of the billion monthly active users on the Instagram app are under the age of 35 (Statista, 2019). With the Instagram platform rapidly evolving, it’s hard to keep up with the updates and what to measure. According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). We’ve already gone over the impact of Instagram for brands, but let’s take it a step further. 34% of Users aged 18-29 in the US uses Pinterest. Not just that but 1/3 of the most viewed IG stories are from businesses. It offers a platform for different types of content creation such as photos, videos, live videos, stories, and also the IGTV app. This game-changing feature allows users to take photos or videos which disappear after 24-hours. Before Instagram stories, people were mostly sharing their important moments, which weren’t usually on a daily basis. Instagram has seen a massive drop in daily active users. From companies and. If, your target market consists of young adults, , you know that Instagram is the right place for you to be. Instagram, & TechCrunch. Over the years Instagram has proven to be a powerful marketing tool for businesses that are looking to expand both their visibility and reach. 5. Not just that but 1/3 of the most viewed IG stories are from businesses. The median age of a Pinterest user is 40, however, the majority of active pinners are below 40. "Number of Monthly Active Instagram Users from January 2013 to June 2018 (in Millions). For reference, #photography, #instagood, #fashion, and #art make up the next four most popular Instagram hashtags. Dropcap the popularization of the “ideal measure” has led to advice such as “Increase font size for large screens and reduce font size for small screens.” While a good measure does improve the reading experience, it’s only one rule for good typography. Total Number Of Instagram Users Now Is 1 Billion (June, 2018) On June 2018, Instagram reported a landmark. Here’s a summary of the Instagram statistics for 2021: Is there anything else you’d like to know about Instagram statistics and wish was included in this article? As of that month, the mainly mobile photo sharing network had reached 500 million daily active users, up from 150 million in January 2017. In my first year of entrepreneurship, I didn’t even make enough money to pay rent. Instagram users divided by follower count, percentage of total In, Instagram, und TechCrunch. This way you’ll be sure that you’re not spending time creating content for a platform where your audience doesn’t have a presence. Then you will be able to mark statistics as favourites and use personal statistics alerts. Among U.S. over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. Instagram can generate over 4 x more interactions on Instagram compared to Facebook. In fact, comScore's data shows that Instagram's daily active user count has almost increased tenfold in the six-month period starting in March, when … So, whether it’s food, clothes, or any niche that you’re interested in, you can be hopeful that there are users who are interested to follow you or your brand on Instagram. It’s projected that the number of Instagram users in the US will reach 125.5 million active users by 2023. Instagram is certainly no exception to this. Does your target audience include this demographic? Are you interested in testing our corporate solutions? Around 10% of Instagrammers have between 10,000 and 500,000 followers, while 0.5% can lay claim to more than that. Businesses have a great opportunity to use Instagram for social media marketing. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook With the Instagram platform rapidly evolving, it’s hard to keep up with the updates and what to measure. So whether it’s Instagram ads, engaging users with creative stories, or including, the relevant Instagram hashtags to be more discoverable, , it all can matter if you do it right. But not only does the time spent on Instagram matter, but also the time of day that users are most active on the platform. Influencer marketing plays a huge role in influencing these purchase decisions too, so if your brand is not including Instagram to your social media marketing, you’re missing out on a huge opportunity. Instagram users report making a purchase decision based on something that they saw while browsing the app. This increases content creativity, as it gives you a wide variety of content types to choose from. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. Whether you’re a local brand or businesses around the world, you have the potential to improve your brand by using Instagram. Since then, it’s grown 10 times. Instagram Stories reached 200 million daily active users earlier this month, eclipsing the 161 million total daily users Snap Inc. last announced. (Mention, 2018). SHARES. Instagram engagement may be one of the most important KPIs for many marketers, but it’s not a straightforward task to measure it. Once used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon. SimilarWeb found users spent an average of 53 minutes per day on Instagram in 2018. That way, you’ll get to know the best time to post on Instagram for your brand. Since posts by influencers with a larger following are likely to have more views and reach, it’s expected that these accounts are more sought after for influencer marketing campaigns than those with fewer followers. In comparison, less than one in five of influencers with fewer than one million followers and just around two percent of micro-influencers with fewer than ten thousand do so. Instagram… As of now, the Instagram app is one of the most popular social networks worldwide. 42% of U.S. women adults use Pinterest. and over 1 Mio. Since then, it’s grown 10 times. The amount of time Android users dedicate to Instagram is approaching that of Facebook — In June 2018 Facebook users’ spent an average of 58 minutes per day on the platform compared to, The time spent on Instagram matters because the more time people spend in the app, the more advertisements they see, and the more opportunities they have to notice your brand. Let us know in the comments below! These Instagram user statistics reveal the details of Instagram’s audience right now. This is also a great opportunity for businesses to increase their visibility. Instagram is a social network that allows users to share and edit both photos and Instagram videos. This grew from 800 million MAU in September, 2017. Please authenticate by going to "My account" → "Administration". Our team wrote A Beginner’s Guide to Instagram Shopping a while ago to help you understand the many nuances of the platform. This statistic provides information on the distribution of Instagram users worldwide as of January 2019. Active users. Start a business and design the life you want – all in one place. If you’re a brand or business, you should be making use of Instagram’s potential to improve interactions. This feature is limited to our corporate solutions. Instagram user statistics. $39 per month* Browse featured articles and topics to learn more about what Instagram has to offer. Instagram is a visual content based platform which is one of the reasons why it has such high engagement. In comparison, less than one in five of influencers with fewer than one million followers and just around two percent of. Ever since the concept of using hashtags to tag and identify topics on social media was invented in 2007 (by Twitter), its usage has exploded and is today considered a quintessential element of social media. usinesses have a great opportunity to increase their reach through Instagram. Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day. Monthly Active Users in the United States – In an official lawsuit filed by TikTok against the United States government on August 25, 2020, TikTok announced that they have 100 million active users in the U.S. Instagram also revealed that introducing the Instagram Story feature increased the amount of time people were spending on the app every day. That’s a big milestone for the mainly mobile photo sharing network! 4 min read 0. There’s a post showing just how you can also start, using Instagram stories to build your audience, 50% of Instagram users follow at least one business. New, Figures and insights about the advertising and media world, Industry Outlook In 2019, there were 500 million daily active Instagram Stories users. Instagram nailed the hammer on the head with Instagram stories, giving people a better reason to share their everyday moments without actually having to keep the content on their profile. Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. 0. More than 500 million active users are using the platform daily. 1 billion monthly active Instagram users. The same study also reveals that 7 out of 10 hashtags on Instagram are branded. Over the course of the year from February 2018 to February 2019, the number of Instagram influencers using the #ad hashtag grew, This is reflected in the number of times these high-profile influencers have used the #ad hashtag. When you use Instagram Live, you’re bumped to … 15. There’s a bunch of different tactics that you can use to impact the buyer decision on Instagram. This was the first quarterly growth in monthly active users for Twitter in a year, which had been falling since its peak in the first quarter of 2018. Chart. But not only does the time spent on Instagram matter, but also the time of day that users are most active on the platform. Instagram Has an Impact on Buyer’s Shopping Journey, So, let’s get started with the top 10 Instagram statistics for 2021 to shed some light on the rising importance of Instagram for, Instagram has reached the 1 billion monthly active user mark. Our team wrote. This is reflected in the number of times these high-profile influencers have used the #ad hashtag. This includes a business phone number and address. 500 million IG accounts use Instagram stories every day. Instagram helps 80% of Instagrammers decide whether to buy a product or service (Facebook, 2019). If your brand isn’t already on Instagram, these Instagram marketing statistics will convince you why it should be and give you an idea of what you should be doing on the social platform. This could be in the form of likes, comments, or shares. There are now 500 million daily Stories users. Over the course of the year from February 2018 to February 2019, the number of Instagram influencers using the #ad hashtag grew by 133 percent (Socialbakers, 2019). Instagram introduced Instagram Stories in August 2016. And it’s not just the sponsored posts by influencers that are growing in popularity. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Please create an employee account to be able to mark statistics as favorites. you also have access to Instagram analytics which can provide you data about impressions and reach per post, as well as more information about your demographic. In many ways, this is their direct competitor to Snapchat. Average Daily Time On Whatsapp Instagram also revealed that introducing the Instagram Story feature increased the amount of time people were spending on the app every day. becomes a little complicated at times. It increased by 29% between October 2017 and May 2018 (Socialbakers, 2018). People spend almost as much time on Instagram as they do on Facebook. (Facebook, 2019). Especially if your business is targeting millennials. This means that brands can generate over 4x more interactions on Instagram compared to Facebook.While we understand that Instagram engagement is important for brands, the question still remains about what Instagram engagement actually is and how it’s measured. 90 percent of Instagram users are younger than 35. Instagram users with the most followers Since its creation, more than 40 billion photos have been shared. 2. New, Everything you need to know about the industry development, Find studies from all around the internet. Instagram Live is literally a shortcut to the top.. Here’s how: Instagram Live works as part of Instagram Stories, which now has more than 500 million daily active users.. What’s more, Instagram Stories are displayed at the top of the feed, so they’re far more likely to catch users’ attention than regular content. 80% of users follow 1 or more brands on Instagram (Instagram, 2017) As more and more brands turn to Instagram to promote their products, the more competitive the platform will become. . No wonder it’s one of the preferred networks for businesses and social media marketing agencies alike. How to Change Career Successfully in 10 Simple Steps, How to Stop Procrastinating now: Everything You Need To Know, 13 Job Skills That Employers Value: Most In-Demand Skills to Know, How To Be Working 100 Percent Remote By 2021. Instagram has over 1 billion monthly active users. Not only is there a huge market, but there’s an interested audience that you can reach without spending large sums of money. After launching this feature, people started sharing way more on Instagram. Instagram users spend an average of 53 minutes per day. (billed annually). More than 500 million active users are using the platform daily. June 20, 2018. If your target market consists of young adults, you know that Instagram is the right place for you to be. Then you can access your favorite statistics via the star in the header. The average post on Instagram contains 10.7 hashtags. Instagram Stories Has More Than 250 Million Active Daily Users (Sprout social, 2017) 11. Instagram has an impressive user base; over half of all monthly users (500 million) use the platform every day. Share on Facebook Share on Twitter. June 7, 2019. in Apps, Business, Gadget, Startup, Tech. Whether it’s brunch, business, or the beach, we’re all wondering – is it Instagrammable? Instagram helps, 80% of Instagrammers decide whether to buy a product or service.